Clinton and Sayre Awarded Major Route 66 Grants to Boost Tourism, Honor Heritage

The Penny News 652

Two western Oklahoma towns—Clinton and Sayre—have received Route 66 Revitalization Grant funds as part of the state’s effort to restore and reimagine America’s most iconic highway ahead of its 2026 centennial celebration.

Clinton Gets Nearly $1 Million for Cultural Gateway

Clinton’s West OK Co-Op secured a $968,500 grant to create a massive 400-foot, double-sided sign structure over an original 1926 stretch of Route 66. The structure, designed as a visual and cultural gateway, will connect visitors to Clinton’s Historic Downtown and spotlight the town’s multicultural legacy, including ties to agriculture, the Cheyenne and Arapaho Tribes, and early Black American communities.

The project will incorporate immersive art installations and storytelling elements to guide travelers along the "Cultural Corridor," a revitalized stretch that links historic Clinton sites such as the Route 66 Café, Mohawk Lodge, and the old Rio Siesta site. The initiative is expected to spur private investment and help preserve local heritage while inviting travelers off the I-40 bypass and into the heart of the community.

Sayre Awarded $50K for Monumental Art Installation

Meanwhile, the Rivers Edge Arts Society in Sayre was granted $50,000 to install a towering 30-foot steel art piece near the entrance to historic Sayre City Park. The piece will feature the iconic black-and-white Route 66 shield cradled inside a giant horseshoe, sitting atop red sandstone quarried locally.

More than a photo op, the sculpture will celebrate Sayre’s roots in both the horse industry and Route 66 lore. The site will include signage and brochures encouraging visitors to explore Sayre’s downtown businesses and attractions, helping convert passersby into patrons.

Part of a Bigger Push

These projects follow earlier awards in the region. Canute received $695,000 to transform the Route 66 Hi-De-Hi Diner into a new "Village Hub" visitor center with artisan booths and restored neon signs. Elk City’s Chamber of Commerce was awarded $211,250 to enhance and interpret the Parker Drilling Co. Rig #114, spotlighting the oil industry’s ties to Route 66.

All grants are part of Oklahoma's “Project 66,” aimed at revitalizing the Route 66 experience across the state. With the centennial celebration just a year away, these projects promise to turn nostalgic charm into economic opportunity and lasting community pride.

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